Bio: Deena Murphy is an Executive Billing Director for NeoGenomics Laboratories which is the leading cancer diagnostics and pharma services company. She is a results driven executive professional with a solid reputation to propel industry leaders to the next level in revenue cycle management. Deena has over 17 years’ experience in revenue cycle management, reimbursement, laboratory billing, compliance, standardization and acquisitions. Deena has made significant improvements within several large independent and esoteric laboratories including Quest Diagnostics, Sonora Quest, PAML and NeoGenomics. Deena is known for delivering record-breaking incremental revenue and cost savings through reimbursement, billing infrastructure redesign, system conversions, acquisitions, Six Sigma, synergies, days sales outstanding reduction and cash collection. Deena’s passion is to drive process improvement in the financial operations of the company while building a cohesive dynamic revenue management team. Deena is a Philadelphia native and she has recently transitioned from Laguna Niguel, CA to Fort Myers, FL.