Bio: For over two decades, Debra A. Harrsch has been providing marketing expertise to Fortune 200 companies and others, contributing to brand recognition and profit growth. Serving in exe–cutive, directorship, and consulting positions in healthcare, life science, biotech, energy, and chemical industries, Harrsch has structured research, marketing, and PR plans, as well as social media and online/print media advertising campaigns.Skilled in identifying and translating consumer insights into messages that drive customer acquisition and revenue growth, Harrsch answers the customer’s question: “What’s in it for me?” She’s adept at working with clients to help build brand awareness through relationship-building with the press and in positioning clients as experts for successful outcomes with article pitches.Harrsch began her career in business development/account management with Mallinckrodt Corporation, and then with Puritan Bennett on international medical OEM business. She went on to become Director of Marketing for Berger SFC/Mettler-Toledo AutoChem, Inc., a global provider of precision instruments and services, and InnaPhase Corporation/Thermo Fisher. In these capacities, Harrsch developed and executed global marketing strategies that contributed to substantial marketshare, revenue, and profit growth.She is a member of ACS and WPO, and past President Elect of the Diagnostics Marketing Association. Brandwidth Solutions, formed by Harrsch in 2005, has been the proud winner of 13 Dx Creative awards in the areas of advertising, social media, website, campaign, corporate identity, and public relations. At the 2016 Dx Creative Awards, Harrsch won the Gerry Goldsmith Award for Excellence in the Diagnostic market.