Bio: For over two decades Debra Harrsch has been providing marketing expertise to Fortune 200 and other companies and contributing to brand recognition and profit growth. Serving in executive, directorship, and consulting positions in healthcare, life science, biotech, energy, and chemical industries, Debra has structured the research, marketing and PR plans, Social Media and online and print media advertising campaigns.
Debra is skilled in identifying and translating consumer insights into messages that drive customer acquisition and revenue growth by answering the customer’s question ‘What’s in it for me?’ She started Brandwidth Solutions, LLC in 2005.
She works with clients to help them build brand awareness in public relations through relationships with the press for proper positioning for round up articles when pitching client articles.
She began her career in business development/account management with Mallinckrodt Corporation, then with Puritan Bennett, on international medical OEM business. She went on to become Director of Marketing for Berger SFC/Mettler-Toledo AutoChem, Inc., a global provider of precision instruments and services, and InnaPhase Corporation/ Thermo Fisher. In these capacities Debra developed and executed global marketing strategies that contributed to substantial market share, revenue, and profit growth. She is a member of ACS and WPO, and was President Elect of the Diagnostics Marketing Association. Brandwidth Solutions has been the proud winner of 13 Dx Creative awards: advertising, social media, website, campaign, corporate identity and Public Relations. At the 2016 Dx Creative Awards Debra won the Gerry Goldsmith Award for Excellence in the Diagnostic market. In 2018 Debra won CEO Today’s Management consulting Award and Brandwidth Solutions won Best Life Science Agency in PA by AI Media.