18th Annual Executive War College

April 30-May 1, 2013 | New Orleans, LA | Sheraton New Orleans

Our Roster of Innovative and Authoritative Speakers is Growing Day-By-Day…

Monday, April 29, 2013

	4:00 PM-5:30 PM Lifepoint Benefactor Session - Raising the Bar: A Sneak Peek into New Product Offerings

	5:30 PM-7:30 PM Early Registration & Get Acquainted Reception with Refreshments

	7:30 PM-9:00 PM Sunquest Benefactor Session - Sunquest After Eight

	7:30 PM-10:00 PM Xifin Benefactor Session - XIFIN Wine Tasting
Day One, Tuesday, April 30, 2013

	6:30 AM-9:00 AM Registration and Continental Breakfast

	7:00 AM-7:50 AM Atlas Benefactor Session - Sales Success Using Technology and Tactics to Win Over ACOs and Physician Practices
Concurrent Master Classes
	7:00 AM-7:50 AM How Advances in Molecular Diagnostics Will Further Drive Consolidation of All Lab Testing Patrick Maul, MBA, Lean Sigma Black Belt Becton Dickinson – St. Cloud, FL
	7:00 AM-7:50 AM How We Changed Our Lab's QC to Improve Analytical Accuracy, Reduce Costs, and Boost Performance Joseph Litten, Technical and Developmental Manager Valley Health - Winchester, VA
	7:00 AM-7:50 AM Leveraging Enhanced Specimen Management to Achieve Strategic Goals and Boost Financial Performance Co-Presenting: Pawan P. Singh, Sr Product Manager Sunquest Informational Systems - Tucson, AZ
	Megan Schmidt, Product Manager Sunquest Information Systems, Inc. - Tucson, AZ
	7:00 AM-7:50 AM Meaningful Use Stage 2: Winning Ways Your Lab Can Succeed with Physicians, Reduce Your EHR Interface Backlog, and Grow Your Business Eric Reynolds, XO - Sales and Strategy Emdeon - Nashville, TN
	8:00 AM-8:50 AM Become a Patient-Centric Lab or Die... Key Strategies to Position Your Lab for Success in the Age of ACOs and Integrated Healthcare Rob Atlas, President & CEO Atlas Medical - Calabasas, CA

	8:00 AM-8:50 AM Emdeon Benefactor Session - Connect with Emdeon
	8:00 AM-8:50 AM Grow, Sell, or Become Extinct: Win the Recruiting War for the Molecular Talent Your Lab Needs to Succeed Co-Presenting: Tara Kochis, President Slone Partners - Miami Beach, FL
	Adam Slone, CEO Slone Partners – Miami Beach, FL
	8:00 AM-8:50 AM Mastering the Best Practices in Lab Supply Management to Boost Your Lab's Margin Chris Dillinger, Director, Supply Solutions - Lean Six Sigma Master Black Belt Cardinal Health - Dublin, OH
	8:00 AM-8:50 AM Understanding How Payers' Changing Needs for Lab Data Creates New Ways for Your Lab to Add Value Charles Halfpenny, CTO Halfpenny Technologies, Inc. – Blue Bell, PA
General Sessions
	9:00 AM-9:40 AM Essential Insights into Healthcare's Evolution and Revolution: Positioning Your Lab for Clinical and Financial Success Robert L. Michel, Editor-in-Chief The Dark Report - Spicewood, TX
	9:40 AM-10:20 AM PeaceHealth Laboratories' Evolution in Support of ACOs, Integrated Care, and Regionwide Services Ran Whitehead, Chief Executive Officer and Chief Mission Officer PeaceHealth Laboratories - Springfield, OR

	10:20 AM-10:40 AM Morning Break
	10:40 AM-11:20 AM Baylor Health's Strategy for Advancing Healthcare and Leveraging the Value of Laboratory Testing Ernest Franklin, M.D., VP Surgical and Ancillary Services Baylor Health Care System - Dallas, TX
	11:20 AM-12:00 PM Preparing for Precision Medicine: How Anatomic Pathology Is Transforming at Henry Ford Health Richard Zarbo, M.D., Senior Vice President & Chair Henry Ford Health System - Detroit, MI

	12:00 PM-1:00 PM Networking Lunch with Sponsors and Speakers
Concurrent Breakout Sessions
	1:00 PM-2:50 PM Big Changes Ahead in Federal, State, and Private Payer Policies Affecting Laboratory Testing Reimbursement and Regulation Co-Presenting: Andy Fish, Executive Director AdvaMedDx, Washington D.C. NO PRESENTATION PROVIDED BY SPEAKER
	Mark Birenbaum, Ph.D., Administrator National Independent Laboratory Association - St. Louis, MO
	Michael Arnold, Executive Director California Clinical Laboratory Association, Sacramento, CA
	Alan Mertz, President American Clinical Laboratory Association Washington, D.C. NO PRESENTATION PROVIDED BY SPEAKER
	Howard Coleman, Chief Executive Officer Genelex Corporation, Seattle, WA NO PRESENTATION PROVIDED BY SPEAKER
	1:00 PM-1:50 PM Developments in Payer Contracting, How Labs Get Paid, Compliance and More Jane Pine Wood, Esq., Member McDonald Hopkins LLC - Dennis, MA
	1:00 PM-1:50 PM How Hospitals In-Common Laboratory Uses Real Time Management and BI Dashboards to Improve Patient Service and Optimize Productivity Kris Bailey, CEO Hospital in Common Laboratory - Toronto, Ontario, Canada
	1:00 PM-1:50 PM Mass Spec's Growing Role in Clinical Diagnostics: Why Your Lab Should be Ahead of the Curve David Herold, M.D., Ph.D., Professor of Pathology UCSD, President MSACL, VAMC San Diego and UCSD - San Diego, CA
General Sessions
	1:00 PM-1:40 PM Overview of 2012-2013 Laboratory Transactions, Deal Values and Multiples, and Forecasting of Anticipated Trends Christopher Jahnle, Managing Director Haverford Healthcare Advisors - Paoli, PA
Lab & Pathology Mergers & Acquisitions 1:00 PM-4:50 PM Overview of 2012-2013 Laboratory Transactions, Deal Values and Multiples, and Forecasting, of Anticipated Trends Upheaval in the Anatomic Pathology Marketplace: Should Smaller Groups Sell, Merge, or Buy? Establishing a Value and a Business Strategy for TC Laboratories Going Forward What's Hot and What's Not in Mergers/Acquisitions of Laboratories Tapping Capital to Build Molecular and Genetic Lab Companies: Essentials for Success in Today's Tough Lab Market Environment
	Co-Presenting: Christopher Jahnle, Managing Director Haverford Healthcare Advisors - Paoli, PA
	Richard Cooper, Esq., Attorney McDonald Hopkins LLC - Cleveland, OH NO PRESENTATION PROVIDED BY SPEAKER
	Don Howard, M.D, Ph.D., Chairman and CEO CellNetix Pathology and Laboratories - Seattle, WA
	Vivek Khare, M.D., Business Manager The Delta Pathology Group, LLC - Shreveport, LA NO PRESENTATION PROVIDED BY SPEAKER
	Robert H. Tessier, Principal HBP Financial Services Group, Ltd. - Woodbridge, CT NO PRESENTATION PROVIDED BY SPEAKER
	William Curtis, Chief Executive Officer MedVentures LLC, Cleveland, OH NO PRESENTATION PROVIDED BY SPEAKER
	Ben W. Davis, M.D., Chairman, President & CEO PathGroup, Brentwood, TN NO PRESENTATION PROVIDED BY SPEAKER
	Kemp Dolliver, CFA, Managing Director Cherrystone Hill Capital, Cambridge, MA NO PRESENTATION PROVIDED BY SPEAKER
	Anil Asnani, Vice President, Strategic Planning and Corporate Development Laboratory Corporation of America – Burlington, NC
	Richard Bayman, Principal Hammond Hanlon Camp, LLC, Atlanta, GA
	Bud Thompson Roanoke, VA NO PRESENTATION PROVIDED BY SPEAKER
	Jon Vance, CFA, CPA, Managing Director MedDx Capital Advisors, La Jolla, CA NO PRESENTATION PROVIDED BY SPEAKER
Concurrent Breakout Sessions
	2:00 PM- 2:50 PM Big Changes in Pathologist Recruiting, Hiring, and Retention: What Your Pathology Lab Needs to Know to Stay Competitive Rich Cornell, President Sante Consulting, LLC - Chesterfield, MO
	2:00 PM-2:50 PM The Lab Hitchhiker's Guide to the Pitfalls and Opportunities in How EHRs Handle Lab Test Data Teresa Darcy, M.D., Medical Director of Clinical Laboratories University of Wisconsin Hospital and Clinics - Madison, Wisconsin
Special Sessions
	2:00 PM-3:50 PM Envisioning the Coming Integration of Clinical Lab, Anatomic Pathology, and Radiology: Using Digital Imaging and Work Flow Redesign to Serve ACOs and Deliver Added Value Co-Presenting: Jon Copeland, CEO Nuvodia - Spokane, WA
	Thomas Tiffany, Ph.D., CEO AC2T, LLC - Spokane, WA NO PRESENTATION PROVIDED BY SPEAKER
	Dr. Ajit Singh, Managing Director Artiman Ventures - E. Palo Alto, CA NO PRESENTATION PROVIDED BY SPEAKER
	Skip Davis, Principal AC2T, LLC - Spokane, WA NO PRESENTATION PROVIDED BY SPEAKER
	2:00 PM-3:50 PM Lab CIO Roundtable Co-Presenting: Peggy McKee, CEO/Recruiter PHC Consulting - Celina, TX
	J. Mark Tuthill, M.D., Division Head, Pathology Informatics Henry Ford Health System - Detroit, MI
Concurrent Breakout Sessions
	3:00 PM-3:50 PM Combining Lean, Middleware, and Targeted Automated Systems to Unlock Lab Automation's Full Potential Connie Bishop, Assistant Administrative Director University of North Carolina Healthcare System - Chapel Hill, NC
	3:00 PM-4:50 PM Lab CFO Roundtable Co-Presenting: FACILITATOR: Douglas Wussow, V.P. Financial Services Rhodes Group Inc.- Vernon, CT
	Renee Ennis, Chief Financial Officer TriCore Reference Laboratories - Albuquerque, NM
	3:00 PM-3:50 PM Payer Access: Why Your Lab is 'Out'! Can Your Lab Get 'In'? Michael Snyder, Principal Clinical Lab Business Solutions, LLC - Flemington, NJ
	4:00 PM-4:50 PM Collaborating with Physicians and Nurses to Attack Misidentified Tissue Specimens Originating in Surgery and the Operating Room Rita D'Angelo, Manager, Quality Systems Division Henry Ford Health System - Detroit, MI
	4:00 PM-4:50 PM How ACA, ACOs, and Healthcare's Transformation Will Change Roles of Payers, Hospitals, Physicians, and Labs Co-Presenting: Moderator: Michael Snyder, Principal Clinical Lab Business Solutions, LLC - Flemington, NJ
	Charles Halfpenny, CTO Halfpenny Technologies, Inc. – Blue Bell, PA
	Linda Stewart -TBA NO PRESENTATION PROVIDED BY SPEAKER
	Trish Brown NO PRESENTATION PROVIDED BY SPEAKER
	4:00 PM-4:50 PM How Automation Enables Six Sigma Quality in Laboratory Work Processes Charles D. Hawker, Ph.D., MBA, Scientific Director, Automation & Special Projects ARUP Laboratories - Salt Lake City, UT
	4:00 PM-4:50 PM Molecular Codes and More: What Your Lab Should Know to Get Speedy and Accurate Payment from Different Payers Charles Root, CEO CodeMap LLC - Shaumburg, IL
General Sessions
	5:00 PM-5:30 PM ACOs, Medical Homes, and Other Models of Integrated Clinical Care: Understanding Today's Reality and the Ramifications for the Future Co-Presenting: Moderator: Rick Panning, Vice President, Business Development, Shared Clinical Services Fairview Health Services - Minneapolis, MN NO PRESENTATION PROVIDED BY SPEAKERS IN THIS SESSION
	Ran Whitehead, Chief Executive Officer and Chief Mission Officer PeaceHealth Laboratories - Springfield, OR
	Ernest Franklin, M.D., VP Surgical and Ancillary Services Baylor Health Care System - Dallas, TX
	David Dexter, President & CEO Sonora Quest Laboratories, LLC, and Laboratory Sciences of Arizona, LLC - Tempe - AZ

	5:45 PM-7:30 PM Grand Reception
Day Two, Wednesday, May 1, 2013

	6:30 AM-9:00 AM Continental Breakfast

	7:00 AM-7:50 AM Ortho Benefactor Session - Breakfast with Ortho Clinical Diagnostics
Concurrent Master Classes
	7:00 AM-7:50 AM Building the Specialty Testing Lab Company: Sales and Business Development Strategies That Work Michael Ero, President and Founder Machaon Diagnostics - Oakland, CA
	7:00 AM-7:50 AM Dealing the the 2013's Gamechangers in Anatomic Pathology Billing/Collections Co-Presenting: Brian Kemp, Executive Director McKesson - Midlothian, VA
	Lisa Quirk, VP Laboratory & Pathology Operations McKesson - North Charleston, SC
	7:00 AM-7:50 AM How to Cut Your Lab's Cost of Reference Lab Testing Using Flattened Connectivity and Reference Lab Networks John David Nolen, M.D., Managing Director, Laboratory Business Unit Cerner Corporation , Kansas City, MO
	7:00 AM-7:50 AM Keeping Your Lab's Best-of-Breed LIS when C-Suite Likes Epic's EMR/LIS Bundle Dennis Winsten, President Dennis Winsten & Associates, Inc. Healthcare Systems Consultants - Tucson, AZ
	8:00 AM-8:50 AM Best Practices in Core Lab Design, Utilizing Automation, Workflow, and Informatics Steve Friedland, Director, ValuMetrix Services Ortho-Clinical Diagnostics, Inc. - Columbia, SC
	8:00 AM-8:50 AM How We Learned to Make Money From Our Lab Outreach Client Billing Co-Presenting: Charlene Harris, System Director, Laboratory Services Sarasota Memorial Health Care System - Sarasota, FL
	Donna Beasley, Healthcare Executive Independent - Gulf Breeze, FL

	8:00 AM-8:50 AM Roche Benefactor Session - Roche Diagnostics - Leading the Way in Personalized Healthcare
	8:00 AM-8:50 AM Serving the New Paradigm of Integrated Care: Convert Your Lab's Data into High-Value Clinical Intelligence Co-Presenting: Michael Glant, M.D. Orchard Software Corporation - Carmel, IN
	Curt Johnson, Chief Operating Officer Orchard Software Corporation - Carmel, IN
	8:00 AM-8:50 AM Proven Steps to Control Your Lab's Rising Reference Test Costs Anne Daley, Senior Consultant Chi Solutions – Ann Arbor, MI
General Sessions
	9:00 AM-9:40 AM How LIS and AP Informatics Are Coming Together to Support Integrated Care Richard Atkin, President Sunquest Information Systems - Tucson, AZ
	9:40 AM-10:20 AM med fusion Creates New Lab Testing Paradigm to Deliver Added Value to Clinicians Keith Laughman, President and CEO med fusion - Lewisville, TX

	10:20 AM-10:40 AM Morning Break
General Sessions
	10:40 AM-11:20 AM How HEDIS and Related Data Sets Will Anchor Integrated Care and Value-Based Reimbursement Cindy Ottone, Director, Policy - Measures NCQA - Washington D.C.
	11:20 AM-12:00 PM Contracting with ACOs & HIEs: Early Lessons in Establishing Lab Test Value and Price David Dexter, President & CEO Sonora Quest Laboratories, LLC, and Laboratory Sciences of Arizona, LLC - Tempe - AZ

	12:00 PM-1:10 PM Networking Lunch with Sponsors and Speakers
Concurrent Breakout Sessions
	1:10 PM-2:00 PM Driving Clinical Excellence in Microbiology with Consolidation, Real-Time Dashboards and Concierge Physician Services David Vinson, Vice President of Laboratory Operation med fusion - Lewisville, TX
	1:10 PM-3:00 PM Lab Sales and Marketing VPs Roundtable Co-Presenting: Kevin Jaglinski, Director of Sales and Outreach Cleveland Clinic Laboratories - Cleveland, OH
	Facilitator: Peter Francis, President Clinical Laboratory Sales Training, LLC - Woodstock, MD
	1:10 PM-2:00 PM Leveraging Informatics to Boost Local Pathology: How We Interface with Epic's EMR and Psyche to Monitor Client Service in Real Time Julie Williams, Director of IT Pathologists Diagnostic Laboratory, PA - Winston Salem, NC
	1:10 PM-2:00 PM Payer's Goals for Pre-Authorization, Medical Necessity, and Pricing for Molecular and Genetic Tests Trish Brown
	1:10 PM-2:00 PM Unleashing the Power of QMS and CAP 15189 at ProMedica Laboratories F. Michael Walsh, Chairman Dept of Pathology and Medical Director Promedica Labs, Consultants in Laboratory Medicine, Toledo, OH
Special Sessions
	1:10 PM-3:15 PM Academic Pathology Chairs & Pathology Administrators Roundtable Co-Presenting: Chair: James Crawford, M.D., Ph.D., Senior Vice President for Laboratory Services North Shore-Long Island Jewish Health System - Lake Success, NY
	Cynthia Bevis, Assistant Vice President, Laboratories North Shore-LIJ Health System - Lake Success, NY
Concurrent Breakout Sessions
	2:10 PM-3:00 PM Anticipating Medicare's Alphabet Soup of Audit Contractors, Ranging from ZPICs and RACs to CERTs and MACs Christopher Young, President Laboratory Management Support Services (LMSS) - Phoenix, AZ
	2:10 PM-3:00 PM Blending Lab Automation, Lean, and Informatics to help the ED Meet Patient TAT Goals Therese Ohrmund, Director of Laboratory Services Lakeland Regional Medical Center - Lakeland, FL
	2:10 PM-3:00 PM Moving Your Lab into a New Facility: Achieve the Flawless Relocation and Support Ongoing Productivity Gains Thomas Goob, Vice President Diagnostic Laboratory Services, Inc. - Aiea, HI
	2:10 PM-3:00 PM Payer Data Requirements and Payers' Efforts to Narrow Lab Networks: What's New and How It's Different Mark Erwin, Sr. Director, Reimbursement & Government Affairs Prometheus Therapeutics & Diagnostics - San Diego, CA
General Sessions
	3:30 PM - 3:50 PM Extracting the Important Lessons from the Executive War College 2013 Robert L. Michel, Editor-in-Chief The Dark Report - Spicewood, TX
Post-Conference Workshops Thursday, May 2, 2013 Extend your stay in New Orleans an extra night and take your learning experience to the next level, with one of three information-packed post conference workshops! Lunch will be provided.
Option 1 8:00 AM-4:30 PM LDT Boot Camp: Mastering the Essentials to Achieve Success with your Molecular and Genetic Assays Click here to Learn More
	Best Approaches to Validate LDTs and Develop Clinical Evidence Bruce Quinn, MD, Ph.D, Senior Health Policy Specialist Foley Hoag - Boston, MADr. Quinn's Topic: Best Approaches to Validate LDTs and Develop Clinical Evidence Additional Topics and Speakers
	Essential Ways to Leverage Lab Informatics to Add Clinical Value to Your Lab-Developed Test Mark Boguski, M.D. Ph. D., Founder and Chief Medical Officer Genome Health Solutions, Inc., Concord, MA
	Going to Market: Profitable Ways to Build Sales, Educate Physicians, and Raise Awareness Susan Garfield, GfK Bridgehead - Wayland, MA
	How to Recruit, Hire, and Retain Executive, Sales, and Scientific Talent Craig Scheiblauer, Principal, Executive Search Consultant dba Craig Scheiblauer - Carpinteria, CA
	Mastering Legal, Regulatory, and Compliance Issues Associated with LDTs Brian Carey, Partner Foley Hoag LLP - Boston, MA
	Negotiating the Payer's Maze: Essential Steps to Achieve Coverage and Reimbursement for your LDT Robert McDonald, M.D. Aledo Consulting, Inc. - Indianapolis, IN
Option 2 8:00 AM-4:30 PM Powerful Sales Closing Secrets of Top-Performing Lab Sales Reps Click here to Learn More Key Benchmarks: Building Your Game Plan to Meet and Exceed Production Targets Preparing Your Sales Plan: What to Do Before Making Your First Sales Call Organization and the Right Productivity Tools to Ensure Daily Sales Effectiveness Essential Skills to Win New Business: Presenting Benefits, Handling Objections, How to Close Must-Do Steps to Protect Your Lab Clients and Grow Your Business Success Stories in Lab Sales and Revenue Development
	Diane Honey, Laboratory Director Acuity Diagnostics -Good Shepherd Medical Center Longview, Tx
	Paul Knoll, President/Lead Guide Ascent Guided Sales & Marketing Expeditions Park City, UT
	Peter Francis, President Clinical Laboratory Sales Training, LLC - Woodstock, MD
	R. Scott Liff, President, Business Development Kellison - Cleveland, OH
	Rick Parks, Sales Executive Acuity Diagnostics -Good Shepherd Medical Center Longview, Tx
Option 3 8:00 AM-4:30 PM Lean Bootcamp: Achieving Mastery with Concepts, Implementation, and Outcomes Workshop
	Maureen Harte, Lean Six Sigma Master Black Belt President HartePro Consulting - Midvale, UT